Modest fashion · Designed in the UK

Grace in every fold.

Abayas and hijabs in beautiful fabrics, cut to flow and made to last. Elegant for Eid, easy for every day, and always modest by design.

Every order confirmed personally by Ifrah on WhatsApp.

Two women in beige and cream abayas standing beneath a white arch
The Neutral EditAutumn 2026

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Two essentials, endlessly styled.

From everyday jersey to occasion crepe, and hijabs in every soft shade to match.

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Woman in a beige embroidered abaya

Abayas

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Woman wearing a soft taupe hijab

Hijabs

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New arrivals

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Close-up of a navy abaya with woven gold trim
Soft folds of champagne satin

Our story

Made by Ifrah, for the women I grew up admiring.

Saras Abaya began at a kitchen table in the UK, with a love for the elegant women of our Somali community: the aunties whose abayas moved like water, the sisters who made modesty look effortless.

Every piece is chosen for how it feels, how it falls and how long it lasts. Nothing loud, nothing rushed.

— Ifrah

Read our story

Kind words

Loved by our sisters

  • The navy embroidered abaya is even more beautiful in person. I wore it for Eid and was asked about it all day.

    Hodan, Birmingham
  • Ordering on WhatsApp was so easy. Ifrah helped me choose my size and it arrived in two days.

    Amina, London
  • Finally hijabs that don’t slip. The modal ones are so soft. I’ve bought every colour.

    Hodan, Bristol

The Saras letter

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